Posts tagged Sales

Apple tops in smartphone sales, but Samsung hot on its heels

Apple won the smartphone wars last quarter, but Samsung was close behind in second place, according to Juniper Research.


Buoyed by the iPhone 4S, Apple sold 37 million iPhonesduring the December quarter, giving the company a 25 percent share of the market.

Though Samsung lost its top perch, the Korean handset maker still managed to carve out a 21.7 percent share thanks to healthy demand for its Galaxy smartphone lineup.

Samsung’s market share has jumped from 4.7 percent in the first quarter of 2010 to almost 22 percent, forcing Apple to now fight to stay ahead.

Though Apple sold 4 million units of the latest iPhone within the first three days alone, the company managed to top its closest rival last quarter by also offering older iPhone models at low prices, says Juniper. Such a move is part of Apple’s strategy to combat the standard and premium smartphones sold by Samsung.

“The scale of Samsung’s product range is saturating the market,” Juniper analyst Daniel Ashdown said in a statement. “Apple has had to counter Samsung’s products like the Galaxy Ace in order to maintain the visibility of its brand.”

Apple is currently selling the iPhone 4 for $99 and the iPhone 3GS for free with the standard two-year contract.

Other research reports have also pointed to a surge for Apple during the holiday quarter.

Strategy Analytics pegged Apple’s share of the smartphone market at 23.9 percent last quarter, narrowly outpacing Samsung at 23.5 percent. But for 2011 as a whole, Samsung captured the larger share of shipments.

Apple has also just begun to keep pace with the huge demand for its latest iPhone. A glance at the Apple Store’s sales page for the iPhone 4S now reveals it as being in stock, a change from early January when the wait time was still three to five days.

Looking at the rest of the industry, HTC was the only other manufacturer in the top five to see a jump in sales from a year ago, shipping an estimated 12.1 million smartphones last quarter. RIM’s BlackBerry shipments remained steady at 14.4 million, down less than a percentage point from last year.

And Nokia is anxiously awaiting renewed demand for its handsets courtesy of Microsoft’s Windows Phone. Nokia’s smartphone shipments fell 31 percent last quarter from a year ago, noted Juniper.

Overall, the industry shipped 149 million smartphones in the fourth quarter and 470 million for 2011 as a whole.

Apple predicted to report record 8.5M iPad sales next week

With Apple’s next quarterly earnings report just a week away, the company is expected by one analyst to have sold a record 8.5 million iPads, along with 17.53 million iPhones.

Brian White with Ticonderoga Securities on Tuesday offered investors a preview of next week’s AAPL investor earnings report. He has become even more bullish on the stock, and increased his iPhone unit estimate from 15.85 million, while his iPad projection grew from 8.22 million.
"After our recent trip to Asia, we indicated that we felt our iPhone estimates for the June quarter were overly conservative, while our iPad projections were achievable and well above the Street," White wrote.
He acknowledged that recent investor concern about the economy in general could reflect a looming downturn. But he believes Apple is the best technology company for investors to own in an uncertain environment.
"With a dark cloud hanging over the market in recent days with renewed government debt concerns in the developed world and questions surrounding the health of the U.S. recovery, we believe Apple is a beacon of hope in an increasingly concerning world," he said.
"While many larger tech companies rely on more cyclical trends to grow sales, we believe Apple enjoys the tailwind of strong secular industry trends, hot new products and market share gain opportunities."



If Apple does achieve sales of 8.5 million iPads this quarter, it would be the best three-month span for the touchscreen tablet yet. The previous record came during the holiday quarter of 2010, when Apple sold 7.3 million units.
Signs that Apple is prepared to announce its first quarterly sales of 8-million-plus iPads emerged in early June, when the company revealed that overall iPad sales reached 25 million in just 14 months. Subtracting the total of 19.48 million iPads sold prior to the June quarter reveals that Apple had sold at least 5.52 million iPads up until that point.
White’s projected sales of 17.53 million iPhones would fall short of the record set last quarter, when Apple sold 18.65 million handsets. However, the number would still more than double the 8.4 million iPhones the company sold in the same three-month span of 2010.

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